Reacting and responding to significant change in the fleet vehicle market has seen Tyrepower more than double its share of tyre fitment in that segment over the last five years.
Australia’s biggest independent tyre retailer, Tyrepower has substantially grown sales in the fleet sector with a concerted national program to support federal and state government, local and regional councils , large corporate and private enterprise business vehicles.
“Tyrepower established its national fleet management system five years ago and we’ve seen expediential growth during that time, with now more than 1100 fleet customers across the country and that number is increasing all the time,” Matthew Ryan, Tyrepower National Fleet Manager said.
“Recognising the opportunity as the structure of the fleet market changed was key to this growth, as well as the quality and competitiveness of our offer.”
Australia’s fleet market has changed significantly in recent years, with the majority of business and government moving away from a structured model where even tyre type was dictated by the original-equipment fitment on the vehicle.
Today’s novated lease models, with their salary sacrificing components, enables the vehicle’s driver to make the decisions about maintenance and running costs, including tyre purchases.
That’s resulted in an increase in new fleet vehicle registrations, from 40 percent of the total new car market in 2011 to 50 percent in 2015.
Tyre purchases for fleet vehicles now represent more than 3.2 million units, or around $480 million spent annually.
Tyrepower’s fleet management solution was developed in response to that change, offering a national approach across over 240 stores, offering a wider choice of brands to suit price points and specific fit-for-purpose applications.
“Australia’s carpark has changed during that time too, of course, with the dominant family sedan transitioning into a much more diverse range of fleet vehicles that now includes SUVs and light commercials, what you might call tradie utes,” Matthew Ryan said.
“At the same time, and ironically given the size of the SUVs and utes, there’s also been a move away from larger sedans into lighter, smaller, more fuel efficient vehicles on fleets, including hybrids.
“Tyrepower has worked hard to make sure we can service those fleet requirements with a broad selection of product and I think our growth in market share reflects that.”
Factors in Tyrepower’s success include its dedicated fleet department which manages all aspects of this business sector, including accounts support and customer service.
Large Australia-wide fleet customers enjoy national negotiated pricing, a dedicated book-in service, 24 hour/365 day support, instant live authorisations and invoicing adapted to the customer, and its specifically-developed Profleet online transaction system.
That’s in addition to Tyrepower’s national buying power which creates keen pricing, outstanding product knowledge and an Australasian store network that includes New Zealand.
Tyrepower has also won the Canstar Blue ‘Most Satisfied Customers’ award in the tyre retailers category for two years running.
ABOUT TYREPOWER:
Established in 1977 and operating in all states and territories around Australia, Tyrepower has over 240 independent stores within its National network.
Tyrepower is Australia’s largest independent tyre retail chain, and recognised by many of the larger tyre manufacturers as a primary distribution channel in Australia.
Tyrepower enjoys preferential buying arrangements with key industry players such as Toyo, Kumho, Goodyear, Dunlop, Kelly, Continental, Pirelli, Maxxis, Cooper, ROH Wheels, Speedy Wheels, Mullins Wheels, and Century Batteries.
These relationships allow Tyrepower stores to offer Australian consumers, flexibility, savings and value across leading brands.
For further information:
Stephanie Ridley
Media Relations
Phone: 03 9226 6666 / 0448 985 876
Email: Stephanie@mediacomservices.com.au
